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Mercedes-Benz attack business market with new trio

publication date: Apr 23, 2008
 | 
author/source: Robin Roberts
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Mercedes-Benz is launching a revitalised three way attack on the luxury sector with its latest generation SL, SLK and CLS models going on sale this week.

Each new model has been given updated nose and tail treatment, new fascia and instrument displays, equipment upgrades and notable in-car infotainment enhancements which add up to more than the slight price increases. There are also new options to be specified.

MB SL500 in Elan Valley 

The latest SL-Class follows the launch of the car in 2002 and its revision in 2006, since when the best selling year was 2003 and 2,666 cars were registered compared to just 986 last year.
Seventy percent of orders specified the SL 350 and 22pc were SL500 models.
For the new series (left), MB has adopted a single louvred wider grille, new bumper and lights with distinctive powerdomes on the bonnet and the rear view incorporates a diffuser in the bumper and modified exhaust pipes.
From the side the SL now has a more pronounced side fin behind the front wheel arch and LED repeaters built into the latest door mirror design.
Inside the main changes are fitting a three-spoke wheel, new instruments and info computer head design, revised climate control, new seats and upholstery options. The range-topping V12 SL models have unique wheels, rear pipes, trim and badging.
Buyers of the new SL can also choose to have an airscarf, direct steering, intelligent lights, media interface and DAB radio.


The highly popular Sports pack ordered by most buyers includes 7G-Tronic sequential box, 19-inch five-twinspoke alloys, drilled discs with painted callipers, tinted lights and tuned air filter for a sharper engine note.
For the 525hp AMG 6.3 V8 with MCT 7-speed sport transmission there is now a three stage electronic stability programme and race start for optimum dynamic handling and track days.
An aluminium bonnet is fitted to this and the 612hp AMG 65V12, which continues and get a unique diamond pattern seats and door casings. Inside the latest three-spoke wheel comes with the new instrument layout.
MB has fitted the latest 350 engine in the SL, which raises output 43hp to 315hp but cuts CO2 to 236gkm and the second most popular 500 has the same power as before, 388hp, but it’s slightly cleaner at 284gkm and fuel economy is marginally better on both.
Although the SL series has improved powertrains, bi-xenon lights, telematics and cosmetic improvements, the price lists are up by an average of only 1.8pc. The SL350 is £65,080, the SL500 £77,785, SL600 £104,525, SL63AMG £102,075 and SL65AMG is £154,375.

On the road the SL 350 and 63AMG provide exceptional refinement and sophistication, delivering enormous power in a very controlled, civilised manner while providing remarkable comfort for a sharply responding chassis. Visually, the new wheel and fascia are eye-catching while the selectable ESP on the AMG provides eye-popping responses.

For the highly successful SLK series, which is undergoing its first change in four years and follows 4,400 sales last year, MB designers have given it a beefier body with new bumpers each end and chrome detailing to the foglights, shorter aerial and new wheels and paint finishes (right).
Steering wheel, instruments, info-head and window switches are also new as well as trim and leather combinations while the options now feature the latest direct steering system, DAB and advanced disc-changer, voice command and integration of portable audio devices.
Also in Elan Valley, the SLK
Still further individuality is provided with the trim and body kit on the SLK 55AMG.
The power and emissions improvements of the 350 are carried over to the SLK 350 but the best selling SLK 200K is now pushing out 184hp, up 21hp, while economy is 11pc better and CO2 is cut to 182gkm.
The price range for the SLK goes from £29,710 for the 200K, to £32,535 for the 280, £36,855 for the 350 and up to £51,975 for the 55AMG. These average 2.2pc more than before but again the mechanical and equipment upgrades represent far more than the increase.

In the SLK series the new version felt tauter than the previous generation but did not compromise comfort. It is a very “soft” sports car with forgiving handling but press on and it sticks to the road in a reassuring manner, delivering smooth gearchanges and confidence inspiring brakes and steering.

CLS gets new nose and tail treatment The four-door MB CLS has been holding firm on sales while the large coupe market has been slipping back.
Launched just over three years ago, sales rose from just over 3,000 in 2005 to over 4,000 last year, with over 80pc being the acclaimed 320CDI.
MB anticipates the introduction of the 350CGI, which combines diesel injection technology with petrol refinement, will lead to more sales and erosion of the 320’s dominance.
The changes to the look of the latest CLS series (above) are mostly cosmetic with new grille and intake mesh, wheel and instruments, standard leather and heated front seats, latest telematics with Bluetooth and the 63 AMG models get bigger wheels, unique mesh grille and automatic throttle blip refinement to the Speedshift transmission.
Prices for the 320CDI 3.0V6 224hp diesel go from £46,255, while the entry level 3.5 V6 petrol 292hp 350CGI is £46,955, 5.5V8 388hp 500CLS costs £55,050 and the 6.2V8 514hp AMG is £75,050.

The sweeping roofline to the CLS marginally affects headroom in the back but it remains a very roomy car for those with long legs, whether in the rear or front, and this undoubtedly helps maintain popularity as a coupe. Striking and imposing from any angle, it does not feel particularly big behind the wheel and its agility is a surprise to some. Impressed as I was by the 320CDI, the new 350CGI is remarkably quiet and composed, smooth and sophisticated and I think a better model by a considerable margin.

All the new cars are coming to market at an important time for Mercedes-Benz and not only appear to offer greater point of sale value but hold the prospect of stronger or enhanced residual prices further down the line. In today’s economic climate the resale value is going to become as important as the list price, perhaps more significant.                                
©Robin Roberts, WheelsWithinWales