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It may have the same compact footprint but the all-new Fiesta has improved space, better specification greater safety and really smart Kinetic styling.
It will meet the demands of a huge range of customers and will be a serious proposition for UK customers considering down-sizing. These people want the looks, the feel and the specification of a larger car but in a smaller package at lower prices.
Prices range from £8,695 up to £13,695 and a long list of extra cost options, not necessarily needed, will push the prices higher and it will cost an extra £300 for the Electronic Stability Programme which should be fitted as standard.
When I counted up the number of models in the all new Fiesta range which make their debut in UK dealerships in October there are 40 different variants to choose from. These are made up of three and five-door versions and sales are traditionally split 50/50 between the two body styles.
There are revised or new four petrol and two diesel engine options. The petrol engines are expected main selling 1.25-litre 60PS and 82PS units plus the 1.4-litre 96PS engine and the all-new 1.6-litre 120PS powerplant. The TDCi diesel engines are 1.4-litre 68PS and a 1.6-litre 90PS units. In addition there are the three and five-door 1.6-litre TDCi ECOnetic thrifty fuel and CO2 saving variants. Manual and automatic transmissions are also in the line-up. Not all engines are offered with each specification.
Studio specification is the headline grabbing starter price at £8,695 but it is expected that only two per cent of all-new Fiesta sales will be for this specification. It is offered only in three door body form with 1.25-litre petrol and 1.4-litre TDCi engine options but has body coloured bumpers, Intelligent Protection System, reach and rake-adjustable steering and power mirrors as standard.
Style specification from £9,295 adds body coloured, powered and heated door mirrors, electric front windows and remote central locking. A bright headlamp finish completes its stylish exterior.
Style + from £10,395 adds the comfort and convenience of air conditioning and Quickclear windscreen.
Anticipated to account for 50pc of all-new Fiesta sales, Style and Style + offer a choice of engines including 1.25 and 1-4-litre Duratec petrol with a choice of power outputs.
Zetec S from £12,595 has subtle sports styling additions, including five-spoke, 16-inch alloy wheels, projector headlamps, front fog lamps, sports spoiler and bumper skirts.
This theme is continued on the inside with a leather steering wheel, unique sports gear knob and sports seats creating a focused driving environment. Standard equipment adds a trip computer, side airbags and air conditioning.
The Zetec S has the all-new 1.6-litre, 120PS Duratec Ti-VCT petrol engine, but will also be available with the 1.6-litre 90PS TDCi turbodiesel engine.
Zetec from £10,995 and Titanium from £12,095 have a ‘premium’ look and feel, with chrome surround to the grille and side windows, front fog lamps, leather steering wheel and air conditioning. Zetec adds a traditional luxury feel with chrome, finished with 15-inch alloy wheels and projector headlamps, while Titanium brings a contemporary look to this equipment level with higher contrast materials, such as dark gloss surfaces and bright metal accents.
Both models offer a broad spectrum of engines, with Duratec petrols available in 1.25, 1.4 and 1.6-litre and Duratorq TDCi diesels in either 1.4 or 1.6-litre, with a choice of power outputs.
ECOnetic versions are priced from £11,845 and use a 1.6-litre TDCi turbodiesel unit tuned for economy, lowered suspension and low rolling resistance tyres to achieve low emissions of 98g/km making it exempt from the UK road fund duty.
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