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Fordthorne Cardiff get the chairman's vote on £2million investment
publication date: Dec 17, 2008
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author/source: Robin Roberts
 | | UNDER STARTER’S ORDERS: Francois Duval, Matthew Wilson, Jari-Matti Latvala, Roger Pugsley, Roelant de Waard and Mikko Hirvonen cut the tape and officially open the new Fordthorne showrooms. |
Fordthorne, Cardiff is bucking the trend and invited FoB chairman Roelant de Waard to officially open its new showroom, which is part of a £2million investment in the Penarth Road site.
As November car sales showed a 37pc decline in business, Mr de Waard opened the showroom with help from the BP-Ford and Stobart VK M-Sport rally teams in Cardiff for Wales Rally GB, and congratulated the dealership on its foresight and commitment to the brand.
He said, “We have some outstanding looking vehicles in
the Ford range and they need to be complimented by an outstanding
looking retail investment and that’s what you have done.
“I know you have also invested a lot in the service operation
because it’s not just about selling new cars but looking after your
customers once the sale is made.” | | Dealer principal Roger Pugsley showed the chairman
around the newly adapted premises and said the company was committed to
a sustained investment which had started and would be completed next
spring at a cost of close to £2million.
He added, “This has been a very substantial investment and I think
the timing is right because we know there are some exciting new Ford
models coming and we will see the benefit in the long term and be able
to provide our customers with the right environment to buy them and to
have them serviced.
|  | | “If the dealership doesn’t have the confidence to invest in its
operations how can we expect Ford to invest in future products. It is
absolutely right that Ford and Fordthorne are investing for the
future.”
| SIGN OF THE TIMES: Ford rally teams crew
sign autographs for supporters during the official opening of the
Fordthorne showrooms in Cardiff.
©Images by Owen Roberts |  | | SHOWROOM TRAFFIC: The FoB chairman and Ford rally crews turned up to support Fordthorne during their official showroom opening on the eve of Wales Rally GB. |
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