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Nissan launch dealer assistance programme
publication date: Mar 28, 2009
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author/source: Robin Roberts
 Nissan Motor (GB) is implementing a programme to support its dealer network through the economic downturn. Supported by a field based team from apd Group, Richard Clark, Manager of the new Business Planning and Quality Department said, "Nissan has recently established a Business Planning function in addition to its existing Business Management resource. "The main drivers are the economic climate and the need for dealers to understand, and be prepared for, the ambitious programme of new model launches. " The purpose of the new function is to provide the dealers with in-depth support in operational and financial performance. This is being carried out through an in-depth financial and operational diagnostic driven primarily by the composite reporting structure and the use of a high level business planning tool which will ensure alignment of the dealer and Nissan Motor (GB) Limited's business plans." Richard Clark is supported by three field based managers and the team of Business Management Consultants from apd Group who will be visiting the Nissan dealers and working with them to develop mid-term business plans which will not only help to ensure they stay viable and profitable, but also highlight areas for the dealers where short, medium and long term opportunities for increased business, improvement in processes, or structural or reporting changes will have a positive impact on their business. A flexible new service plan initiative has been launched by insurance and warranty specialists MB&G to help dealers maintain long-term customer relationships and generate additional revenue and profits. ‘Service Plan+' enables dealers to retain total freedom and control over parts, accessories and labour rates for new and used car or van transactions, with customers paying a fixed monthly fee for their service plan. There are no age/mileage restrictions on the service plans; they can be applied to any vehicle that the dealer sells and they can also be combined with MB&G's existing range of tyre, MOT, GAP or warranty products. Service plans are a great way for customers to budget for their vehicle servicing needs through fixed monthly payments - meaning there are no nasty surprises during their time with the vehicle. Customers can also receive texts/emails to alert them when their next scheduled service is due. The software used by MB&G also enables the dealer to utilize a customer loyalty facility using the latest contact-less chip technology, via a key fob given to the customer by the dealer. This builds up a profile of the customer's transactions with the dealer and allows the dealer to ‘reward' the customer's loyalty with a range of incentives that can be built into the system at the dealer's discretion. The beauty of the system is that it is totally flexible, uses the individual dealer's parts and labour rates and allows for differentials in pricing depending on the age and type of vehicle that the customer is driving. Dealers are also likely to get opportunities to carry out MOT work for the driver, as dealer and customer are constantly in touch for the life of the service plan. |
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