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Clio creates welcome sales boost for Renault

publication date: Nov 20, 2009
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author/source: David Miles
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Renault Clio sales are strong

Despite having a model range littered with new and updated passenger cars, including high profile sporting versions, so far this year Renault in the UK is really struggling with new car sales.

Despite the Government incentives with the Scrappage Scheme and VAT at 15PC Renault sales so far this year are down by 40.3PC whilst the overall market has recovered somewhat to a deficit of 12.3PC, according to figures published by the Society of Motor Manufacturers and Traders.
On the positive side Renault’s October registrations increased by 95PC, compared with the same month last year, to 8,438 units and out of that total the new Clio supermini range achieved 3,613 sales. That put the Clio in the number seven position of the top ten sales chart.
Aware that their fun and quirky image that once brought us the marketing themes of Nicole and Papa and the famous shaking bottom Megane has long gone, Renault are now pushing their range of economical and ecological cars and vans, plus their ‘hot’ RenaultSport models. Not too far away is production of electric powered zero emission vehicles but for now small fuel efficient models are bigger sellers for the French brand.
The Clio ‘supermini’ range consists of the three door models priced from £10,485 for the 1.2-litre 75bhp up to £17,115 for the RenaultSport 200bhp. Five door hatch versions start at £11,085 and rise to £17,385 and five door estate Sports Tourer models range from £11,970 to £15,170.
Whichever Clio model is the choice it competes against stiff competition such as the top selling Ford Fiesta, the British built Honda Jazz, the long warranty Hyundai i20, Mazda 2, Seat Ibiza, Skoda Fabia, Toyota Yaris, Vauxhall Corsa and probably the best of all – the new Volkswagen Polo.

ON THE ROAD
The refreshed Clio is the latest incarnation of this popular range which has sold 10 million in the past 20 years in more than 100 countries worldwide with over 1 million in the UK.
The latest range, priced from £10,485, includes a wide choice of petrol and diesel power units from 75 to 200bhp and seven trim and equipment levels depending on the body style chosen. In addition there are various extra cost option packs including a TomTom edition. Unfortunately the all important Electronic Control Stability programme is a £300 extra cost option for most models, surely in this day and age it should be fitted as standard.
Inside latest Clio
Core features for all models include anti-lock brakes, front and front-side airbags, deadlocks, ISOFIX child seat mounting points, three point rear seat belts, remote central locking, variable assistance power steering, multi-function trip computer, electric front windows, stereo sound system and front fog lights.
The best selling mid-range Dynamique versions gain 16-inch alloys wheels, manual air conditioning, automatic headlights and wipers, curtain airbags, leather trim for the steering wheel and gear knob, 60:40 split folding rear seats, electrically operated and heated door mirrors, soft touch dashboard trim, black centre console with satin chrome inserts and air vent controls.
I’ve just spent some time with the three door Clio with this specification and priced at £12,735. The car had the new 1.2-litre TCe turbocharged petrol engine which provides 100bhp and 145Nm of torque from 3,000rpm. This unit is based on the 75bhp 1.2-litre range-starter unit but with the added turbocharger it is more fuel efficient returning an average 48.7mpg and CO2 emissions of just 137g/km so the road tax is £120.
This new engine matches the power of the previous 1.4-litre petrol engine but in its turbocharged form it matches the torque of the 1.6-litre VVT 111 unit. In real life motoring conditions my test car returned an impressive 43.5mpg.
Mention turbocharging for a petrol engine and the assumption is this is a go-faster unit. It is not, the turbocharger brings improved response making the unit very flexible at low to medium speeds as well as a slight boost at higher speeds for overtaking slower traffic.
Top speed is a very respectable 114mph but the 0-62mph acceleration time of 11 seconds is the main bonus together with the fuel economy. At no point did the engine feel stressed even though it has a relatively small capacity. It is probably the best feature of the new Clio.
Having said that, all Clio models in the past have been praised for their agility, surefooted roadholding and comfortable ride. Despite the latest Clio growing in size, as all ‘superminis’ have, the latest model which is 41mm longer has an overall length of 4,027mm so the roomier interior will be appreciated especially by adult rear seat passengers. The boot space is good as well, 288-litres with the rear seats in place and then an impressive 1,038-litres with the rear seats folded.
Although the Clio three-door is a relatively small car it offers ride comfort and surefooted roadholding of a car a size larger. The suspension is compliant, the ride stable and the front wheel drive understeer control within the £300 extra cost Electronic Control Stability programme works very well. I was also surprised on how quiet the new Clio was with very little noise intrusion from the engine or tyres.
Not so impressive for me is the styling of the latest Clio. Before it was chic and cheerful. Now it could be any other three or five door hatchback, except the new Polo and Fiesta which set the standard in this sector.
The new Clio’s styling ‘mirrors’ the latest Megane to meet the front end impact and pedestrian safety legislation.
The new look has rendered the latest Clio pretty bland rather than pretty. A chic and fun image is what the Clio needs, just like it used to have, and whilst it is selling well its lacks styling flair and that is a skill that Renault needs to rediscover.
Practical features ensure popularity

MILESTONES.
New Renault Clio Dynamique TCe 100 3-Door £12,735 (£14,335 with options).
Engine/transmission: 1.2-litre, four cylinders, turbocharged petrol, 100bhp, 145Nm from 3,000rpm, 5-speed manual gearbox.
Performance: 114mph, 0-62mph 11 seconds, 48.7mpg (43.5mpg actual), CO2 137g/km, VED Band E £120, BIK tax 15PC.
Insurance group: 4E
For: A great fuel efficient and responsive small petrol engine, nimble, comfortable, practical, safe, cheap to run but buy now before Scrappage Scheme discount end and increased VAT charges start.
Against: Expensive unless discounts apply, bland styling, hopefully residual value will improve.
© David Miles


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