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New car lines: Juke is no box for families who want to rock
publication date: Jan 8, 2010
 | | One month before its global media unveil on February 10, Nissan confirmed the name of its forthcoming small Crossover, the Juke.
It will go on sale from October, following its global public
premiere at Geneva Motor Show in March and it will be built in
Sunderland.
The car was inspired by the Qazana concept car that received such a
warm reception at the 2009 Geneva Motor Show, and will fit into the
Nissan range between the Note compact family car and the Qashqai
crossover.
Nissan’s customer research identified a large proportion of European
small and compact car buyers whose needs are not met by what they
perceive to be uninspiring and unoriginal options available to them
where copycat hatchbacks dominate.
"We know that there are a lot of customers that are looking for a car
which combines striking design, agile handling and driving pleasure,
user friendly technology but not at the expense of practicality and
convenience. These unique attributes will allow Juke to occupy a unique
corner of the European market,” said Welshman Simon Thomas, Nissan’s
European Senior Vice President for Sales and Marketing.
“Nissan caught the mood of the European car-buying public with Qashqai
crossover and we’ve worked hard to study the market in the same way for
Juke to be sure we meet the needs of European customers. We’re
confident that Juke will bring a new generation of customers to Nissan,
in the same way that Qashqai did."
Juke will be manufactured alongside the Qashqai, Qashqai+2 and Note at
Nissan’s state-of-the-art manufacturing facility in Sunderland.
Full details of Juke will be released on 10 February 2010. |
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