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New on-line warranty hits all the right buttons for owners and dealers
publication date: Jan 14, 2010
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author/source: Robin Roberts
Mercedes-Benz new Online Warranty has proved an instant hit with owners and dealers alike.
Just four months since the launch of Mercedes-Benz Online Warranty, 40%
of its approved used customers have opted to pay monthly, benefiting
from flexible levels of cover as and when they need it most, plus the
ability to cease payments as and when they change their vehicle.
The online warranty scheme, operated by the UK’s 2nd
largest motor manufacturer warranty provider Mondial Assistance, is not
only bringing a new dimension to Mercedes Benz customer service, but
boosting revenue streams across its network. | |  | The new warranty scheme is a valuable after-sales
offering that its retailers can promote to Mercedes-Benz owners whose
three year new car warranty or approved used car warranty is due to
expire. Customers are given the flexibility to purchase an annual
package or pay monthly. The level of cover can be selected irrespective
of mileage and in the event of a claim, an excess can be used to reduce
premiums.
Ensuring that business returns to the Mercedes-Benz network, its web
based Warranty offering stipulates that customers must take their
vehicle to be serviced by an approved Mercedes-Benz retailer. The
launch has brought a clear boost to business for Mercedes-Benz,
delivering a valued service to the customer and building on loyalty and
retention in the long-term.
Phil Parry, Sales Development Manager for Mercedes Benz UK says:
“Customers who were perhaps less inclined to take advantage of our
annual warranty offering have responded really positively to the pay
monthly option.
“Managing finances is crucial for everyone at the moment and our
warranty solution helps customers to do just that without them feeling
burdened by a long term commitment.
“What’s more, our retailers are benefiting from the relationships the
scheme is building with our customers, without the actual task of
having had to sell the service to them in the first place. It’s a win
win for us and our customers.” |
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