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Tyres are missed opportunities for safety and sales improvements

publication date: Mar 1, 2010
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author/source: Robin Roberts
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Independent garages and tyre dealers can now demonstrate their support for tyre safety and the welfare of their customers by becoming an official TyreSafe tyre safety champion.
As a tyre safety champion garages will receive a promotional pack containing a range of marketing materials that can be used to attract customers into the dealership and then educate them about tyre safety, helping to cut the number of deaths and accidents on the UK's roads.
"Campaigns such as tyre safety month have received fantastic levels of support from independent garages and tyre dealers across the UK so we know it is an important area for them and their customers," explains Stuart Jackson, chairman, TyreSafe.
"The launch of the new promotional packs and tyre safety champion status will allow garages to show their commitment and concern for the safety of their customers.
"In addition, it will give them a set of high-quality resources at a low-cost that allows them to develop their own tyre safety campaigns.
"These can then be integrated into their own marketing plans and run at a time that is convenient to that individual business."		Easy to check tyre legality
When garages order their initial promotional pack, they are also asked to indicate the particular tyre sectors which are relevant to them, such as 4x4, motorcycle or van tyres. By selecting the relevant areas, the champion will then receive notifications about any additional campaigns and promotional packs that are developed for their specific customer type.
"Our latest figures estimate that there could be as many as 3.6 million cars on the UK's roads with at least one illegal tyre," continues Jackson. "There is clearly a massive opportunity for independent garages and tyre dealers to help promote important safety messages and educate drivers about the importance of correct tyre care.”
  

   To receive a promotional pack, garages simply need to visit the TyreSafe website and complete the secure online order form, including payment details to cover the £25 (+VAT) charge.
   Included within the pack is a tyre safety DVD presented by motoring journalist Quentin Willson which gives advice on how to check tyre tread depth, a selection of tyre safety posters, 50 customer tyre safety information leaflet and an official personalised certificate highlighting the garage's tyre safety champion status.


          


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