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Hyundai ix35 is launched on a roll after scrappage sales successes
publication date: Mar 3, 2010
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author/source: David Miles
 | On sale in the UK from March 25, the new Hyundai ix35
crossover range is part SUV and part C-Segment hatchback with a hint of
MPV.
The ix35 replaces the existing Tucson 4x4 SUV range and prices for
the new five door, five seater, two or four wheel drive models with
2.0-litre petrol and diesel engine options start from £16,495.
The
sales boom for Hyundai in the UK has been phenomenal and when the scrappage
scheme ends in March around 45,000 Hyundai vehicles will have been sold
to customers under the Scrappage incentive.
Now Hyundai has launched further trade-in deals to keep the customers coming into dealerships.
| Tony Whitehorn, managing director of Hyundai UK said
that 93pc of customers who bought a Hyundai under the Scrappage Scheme
were new to the brand and this was good news because it gives our 140
dealers opportunities to introduce buyers to other models in our range
not just the prime Scrappage Scheme i10, i20 and i30 models.
He
added that 50pc of their 56,726 record sales last year were Scrappage
deals and this was followed up by 7,272 registrations in January, again
half being Scrappage buys.
Speaking at the press launch for the new
ix35 range Whitehorn said, “Scrappage has been and gone. We were the
number one selling brand, all other manufacturers had the same
opportunity – we just did it better than the rest.
“What the
Scrappage Scheme has shown us is that customers want transparency when
buying a new car. We are now taking this further with our Happy Returns
programme for customers who bought a Scrappage car. They can now change
that vehicle for less than £500 for a new model. We can also now offer
a post Scrappage scheme for customers with cars between 7-10 years of
age.”
“We are also launching our free 555 programme – our existing
five years warranty but now coupled with five years free health check
and five years mechanical breakdown cover.”
He added, “The new ix35
is the future, there are good rational reasons for customers wanting a
new SUV, MPV or Hatch to buy one. Hyundai are coming and in the next 18
months we will be introducing eight brand new models and facelifts – we
are turning the market upside down.”
Marc Palmer, Product Planning
Manager for Hyundai UK, estimates they will sell around 3,000 ix35
models this year and between 4,000 and 5,000 in a full year. He
anticipates that 50pc of sales will be from conquest customers.
He
also thinks that up to 90pc will be for two wheel drive versions,
diesel models will take 80pc of sales and the Style level of trim and
equipment will take around 60pc of registrations.
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Find out what it's like to drive in our first impressions, by David Miles
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