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Mazda dealers come out top with customers
publication date: Jul 21, 2010
Mazda has once again emerged as the best car company for ‘customer satisfaction’ with the brand. Its dealers topped the automotive sector in the UK Institute of Customer Service Satisfaction Survey with a score of 80.6 percent, well above the industry average of 75.6 percent. The top five results in July’s survey were: 1 Mazda — 80.6pc; 2 Honda — 80.3pc; 3 BMW/Mini — 80.2pc; 4 Toyota — 79.6pc and 5 Mercedes Benz — 79.0pc Every six months the Institute of Customer Service asks 26,000 people what they think about the service they've received from the UK's major organisations. The information is then collated and the results published as the UK Customer Satisfaction Index (UKCSI). Although the overall index score rose slightly from January 2010 to 75.6 percent, Mazda remains comfortably ahead of the car company average. The highest score in any sector was 88 percent for both Waitrose and John Lewis and the lowest 56 percent in the utilities sector. |
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