Toyota want to re-enter motor sport in 2011
publication date: Jul 22, 2010
|
author/source: Robin Roberts
| Toyota is considering returning to the World Rally
Championship it left in 1999. Amid escalating problems it withdrew from F1 last year but now says it views motor sport as a perfect way to enhance its image following disastrous media coverage of its assorted safety problems and global recall programmes."Toyota wants to be engaged in motor sports in Europe," said Tadashi Yamashina, a Toyota senior managing director, at a meeting with reporters at a test-drive event in Fujiyoshida, Tokyo. |  |
| The company is currently looking at rallies in Europe, such as the World
Rally Championship (WRC), to decide which it might race in, said
Yamashina, who oversees Toyota's motor sport operations. He said a decision would likely be made "after summer holidays," around mid-August. "Rallies have the highest media exposure," he said. | |