Suzuki dealers will be rated by customers
publication date: Aug 11, 2010
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author/source: Robin Roberts
Suzuki (GB) PLC has now gone live with ‘My CSI’, a new on-line programme to monitor customers’ satisfaction with its 150 strong dealer network’s sales and servicing performance.
Targeting improved brand loyalty and satisfaction levels, it is designed to make it easier for customers to provide feedback on their experiences and for the company to respond promptly to any important issues that are raised. Key objectives include raising the profile of CSI across the dealer network and providing dealers with real-time reporting on customer opinions.
Suzuki plans a gradual migration from its current paper-based system to a fully on-line process once it has established a comprehensive customer email database. Suzuki is working with its dealers on initiatives to help quickly gather email information.
Targeting improved brand loyalty and satisfaction levels, it is designed to make it easier for customers to provide feedback on their experiences and for the company to respond promptly to any important issues that are raised. Key objectives include raising the profile of CSI across the dealer network and providing dealers with real-time reporting on customer opinions.
Suzuki plans a gradual migration from its current paper-based system to a fully on-line process once it has established a comprehensive customer email database. Suzuki is working with its dealers on initiatives to help quickly gather email information.