SEAT looking for more dealers to build on success

With its new cars sales flying high and market share running at an all-time record, SEAT is seeing its stock rise still further among ambitious dealers keen to grab a slice of the Spanish car maker’s successful formula.

To the end of July SEAT had sold a fraction under 20,000 new cars in the UK, an increase of almost 4,000 – or around 24pc – on the same period last year. Market share, year-to-date, is running at a record 1.6pc while for the month of July that figure leapt still further to an impressive 1.9pc.

Understandably, then, a SEAT franchise is increasingly being viewed as a hot property by dealers, and dealer groups, keen to share in the brand’s UK success story.

The SEAT dealer network, including service-only outlets, currently stands at a record 129 with just a handful of open points around the country remaining.

SEAT UK National Franchise Manager, Jason Cranswick, said, "The obvious appeal of our brand is there for all to see. A cracking line-up of new cars – including the newly-launched Ibiza ST, thrilling Leon Cupra R and forthcoming new Alhambra people carrier – helps to create the most attractive model range we have ever offered. This is supported by a strong, and growing, marketing operation which further underlines our ambitious plans."