New car lines - Wheels Within Wales

Mitsubishi Motors has slashed the price of its i-MiEV’s electric car to £28,990 for orders placed for delivery from 1 January 2011. This coincides with the UK Government’s recently confirmed consumer incentive of £5,000 – which means customers will only have to pay £23,990. i-MiEV pricing was previously announced on 23 March 2010 at £38,699 before the £5,000 government consumer incentive.
This price realignment signals Mitsubishi Motors’ global intentions to remain first in the promotion and establishment of the early electric vehicle market, said Lance Bradley, Mitsubishi Motors in the UK’s Managing Director. He added, “The i-MiEV will remain first in all respects. We have been first in almost every aspect of the UK’s EV market for the last 2 to 3 years and we’re not going to give up that position easily.” Over 2,300 i-MiEVs have been operating on Japanese roads since full production started in July 2009 – making Mitsubishi Motors the first manufacturer to mass-produce an electric vehicle in the world. The i-MiEV has been proving its reliability and usefulness on the UK’s roads since 2007, and has been involved in official government end-user trials since mid-December 2009 with customers in the Coventry and Birmingham area. This will put additional pressure on Mitsubishi partner Peugeot to cut the price of its model based on the i-MiEV and pits them more strongly against the Nissan LEAF which is still cheaper at £23,990.

	Ford's new Mondeo Sport special edition goes on sale next month, combining over £2,000 of extra options and elegant style on the road. The high-spec Ford Mondeo Sport will be limited to just 3,000 customers. They will enjoy features including satellite navigation system covering Europe, automatic headlamps, rain-sensing wipers and self-dimming rear view mirror.The equipment list, which also includes 17-inch alloy wheels, front and rear parking sensors and solar reflect windscreen to maintain a cool cabin temperature, is valued at over £2,000.
The Ford Mondeo Sport will be available from September 1 at £18,795 for the petrol version and £19,495 for the diesel – or from just £300 over the Zetec series which the new Sport is based on. Jon Gunn-Smith, Ford large car product manager, said: "Mondeo Sport represents the outstanding value typical of all vehicles sporting the Blue Oval badge. It will be on sale for a limited period during the lifetime of the new '60' plate, so interested customers should get in quick." Ford Mondeo Sport can be specified with either 1.8-litre 125PS diesel or 2.0 145PS petrol engines. Available in four colours – Frozen White, Panther Black, Sea Grey, and Moondust Silver – Mondeo Sport will go on sale in five-door and estate bodystyles.