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New car lines
publication date: Oct 20, 2010
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author/source: Robin Roberts
SEAT'S burgeoning
range of environmentally responsible Ecomotive models is now becoming even
easier to spot with the roll-out of a new badging structure.
To coincide with the
imminent debut on UK roads of the all-new, seven-seat Alhambra MPV - which
boasts a class-leading ‘green' version - and the arrival here of the latest
generation Ibiza Ecomotive with emissions slashed to an exceptional 92 g/km,
SEAT is launching an enhanced Ecomotive nomenclature.
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The existing,
well-known, Ecomotive name remains, and is now applied to all SEAT cars that
feature any of the progressive Spanish brand's ingenious, effective and
economy-minded ‘Ecomotive technologies' such as auto Start/Stop or Brake Energy
Recovery.
However the very
lowest-emitting model in each range - which will generally include all
Ecomotive technologies as well as yet more frugal features such as bespoke
aerodynamics and low rolling resistance tyres - will now be badged E Ecomotive.
The addition of the
new ‘E', which appears in green above the chrome Ecomotive boot lid badge,
makes these standard-bearers of SEAT's green performance identifiable at a
glance.
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