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Car makers, dealers and buyers facing supply shortages until autumn

publication date: May 23, 2011
 | 
author/source: Robin Roberts
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Car makers around the world are facing the prospect of a dramatic drop in supplies of an essential semi-conductor used in emission control equipment, says the Daily Yomiuri paper in Japan.
The paper reports that semiconductor company Renesas Electronics Corp. said product shipments from its Naka factory in June will drop by about 90 percent from levels recorded before the March 11 earthquake, an apparent blow to automakers and electronic manufacturers dependent on the company's products.
Renesas President Yasushi Akao said the company's products on hand will run out by the end of May.
The decline is caused by the shutdown of the Naka factory, its main production base in Hitachinaka, Ibaraki Prefecture, which was hit by the earthquake. The company said it planned to return its supply of products to pre-earthquake levels by the end of October.
Renesas has a global market share of about 40 percent in automotive semiconductors (microcontrollers), more than any other company. The company also holds a large market share in large-scale integration (LSI) circuits for cell phones.
According to Renesas, all of the company's major products were manufactured at the Naka factory.
Overhaul of industry predicted after quake hits lines

Manufacturers and their suppliers will start to move to more localised supply chains to offset issues such as the one caused by the Japanese earthquake.

Richard Gane, PricewaterhouseCoopers lead project director, said the Tier 2 and 3 suppliers were often single sourced, but this would change.
He pointed to the Hitachi plant in Japan which supplies chips that go into modules. Most manufacturers have been affected by supply shortages.
"They have to have alternatives, which means more localisation and less long range manufacturer and supply," Gane told the ACFO conference at Gaydon.
After the factory was forced to halt its operations by the March earthquake, many automakers in Japan and abroad were unable to produce some of their products due to a shortage of necessary parts from Renesas.
After the earthquake, automakers and electronic manufacturers provided about 2,500 workers to help the company restore the Naka factory. The factory building was restored on April 10, and Renesas was able to begin test production on April 23 for automotive semiconductors and on April 25 for LSI circuits.
However, Akao said, "We can't avoid a drop in shipments from June."
Akao said along with restoring the Naka factory, the company will utilize other production facilities in Japan and abroad to return supplies of its products to the level before the earthquake by the end of October.
However, after Renesas' stock of automotive semiconductors and LSI circuits run out, the factory's June product shipments are expected to fall to about 10 percent of what they were before the disaster.


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