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Subaru strengthen management as it prepares new model offensive
publication date: Jul 14, 2011
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author/source: Robin Roberts
Subaru is entering into a busy period of new model launches over the coming 12 months, including entries into vehicle segments which are new for the brand.
The launch phase begins with introduction of the C-segment XV crossover at the start of 2012, quickly followed by the launch of a new Impreza 5-door and then the exciting new Coupe in the spring. Subaru UK's announcement comes as Fuji Heavy Industries, parent company to Subaru Automobiles, revealed its 5 year plan for the company. FHI's ambition is to cement Subaru's position globally by increasing annual sales by 40% to one million units within the next 10 years. The details were given after the announcement that Darren James has been appointed as Managing Director Subaru (UK) from his previous role of Director Parts and Service. Darren, 41, has been with the company for over 20 years. Before directing the Parts and Service team from the start of 2010, he held overall responsibility for the imports operation from 2006, and was appointed Logistics Director in 2008. Darren takes over from Paul Tunniclffe who is appointed to the newly created position of UK Operations Director. In his new role Paul heads up each of the three IM Group franchises at board level, and takes on responsibility for IM Group functions including dealer development, distribution and after-sales. Both appointments take effect from August 1. |
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