|
|
Welsh dealers sought for SsangYong franchise
publication date: Sep 2, 2011
|
author/source: Robin Roberts
The new importer of Korean SsangYong cars, has launched its drive to
increase dealer representation to 65 by the end of the year.
The
SsangYong brand is returning to Britain after a two year absence, and the
company is focusing its sales and marketing effort on the launch of its first
crossover, the Korando. Advantageously priced from just £16,995 and with
a comprehensive specification, Korando takes SsangYong into the fast growing
crossover segment.
"This is
a great franchise opportunity for a range of businesses," said Paul Williams,
CEO of SsangYong Motor UK. |  | "The smaller multi-franchise holder,
specialist 4x4 and niche dealer, and even a current used car or service outlet
looking to take on their first new car franchise will all see sound business
benefits.
"SsangYong
is being relaunched with new products, new investment from the Indian
engineering conglomerate, Mahindra & Mahindra, and new backing for the UK
importer which is now owned by one of Europe's leading independent vehicle
distribution companies, Bassadone Automotive Group.
"We are
offering dealer-selected objectives, competitive and straightforward dealer
margins backed-up by a full range of support including a floorplan facility
that is not linked to retail finance, and good parts supply."
Added
Steve Gray, SsangYong's recently appointed marketing and communications
director, "When it comes to electronics, mobile phones and now cars,
Korea is increasingly seen as the new Japan. While SsangYong may not yet
be as well known as its Korean stable mates, Korando will be viewed as the
clever choice for families and those who tow a caravan, horsebox or trailer.
"This is
a tremendous opportunity. We are effectively a new company launching a
new car into the fastest growing segment, which means we don't have to be
hide-bound by convention in the way we work with our franchise partners.
"The
SsangYong franchise offers an accessible and low-cost addition to an existing
business, and while we seek professional people who will work to our
professional standards, these are far from onerous; we want dealers who will
enjoy working with us," he added.
It is currently hoping to hear from dealers in Mid and North Wales in particular. |
| | Prospective dealers should click on: http://www.ssangyonggb.co.uk/
|
Download the Wheels Within Wales toolbar for your quickest way to keep in touch with everything that's happening on Welsh roads and in showrooms or use our RSS feed for the headlines you will not want to miss
|
|
|
.gif){kind=small}