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Independents are winning more business from franchised outlets
publication date: Nov 19, 2011
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author/source: Robin Roberts
New data from the Castrol Professional Car Service and
Repair Trend Tracker report shows that franchised workshops have lost even more
customers to independent and fast-fit outlets so far in 2011.
Echoing similar falls in market share since 2007, franchised workshops captured just 25.4 per cent of servicing work in the first ten months of 2011, a drop of nearly one per cent in 12 months. As franchised dealerships have lost even more work, independent garages and fast-fit outlets have made clear gains. The updated results indicate that independents and fast-fits now account for 45.7 per cent of servicing work, up from 42.1 per cent in 2010. A decade ago the independent garage share of servicing was just 30.2 per cent. "Independent workshops now hold as great a share of the market as franchised dealerships did 15 years ago, and the growing influence of the independents is showing no signs of letting up," commented Trend Tracker analyst Chris Oakham. "Almost a third of servicing on cars between three and four years old goes to independent providers, and, with an ageing car parc as a result of poor new car sales since 2008, the decline in customer retention among franchised workshops could accelerate." For more details, see: http://www.trendtracker.co.uk |
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