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Chinese brand begins search for good "customer focused" dealers
publication date: Jan 7, 2012
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author/source: Robin Roberts
| | A New Year and a New Year
resolution from Geely Auto UK;
to find the best and most suitable, most proactive and most customer friendly
dealers in the country to recruit for the Geely Auto franchise this year.
With the first models, the Emgrand
EC7 family segment four door saloon and five door hatchback, going on sale in
the UK at the end of this year priced from around £10,000, Geely's UK dealer
recruitment programme is now underway.
Matthew
Cheyne, Market Development Director(below), said, "Initially this
year we are looking to appoint between 30 and 40 dealers to provide sales and
service facilities in the UK, including Northern Ireland. More will be appointed in 2013 as the brand
grows and more new models arrive."
He said, "Now that sounds quite a
typical and well used motor industry statement but with the Geely Auto UK operation
our relationship with our dealers will not be typical. We want dealers to apply for our franchise who
want to be partners with us, who want a say in how we set up our dealer
network, who want to shape their future and the success of Geely in the UK together
with us."
"We are starting with a clean sheet
for the manufacturer and dealer relationship so we are open to new ideas from
the people on the front line of retail sales and service.
| "There will be no extravagant sales targets and
no forced selling from us to our dealers. We want dealers to be profitable and have
freedom to run their own businesses."
"The dealers we appoint will
already have a record of excellent customer service both in the showroom and
the service department. If they have
that, they will already have a good reputation for customer retention."
Cheyne added, "The dealers we will appoint
are more or less the same type as the ones who have already been contacting me.
"They will generally be small independently
owned businesses that are on first name terms with their customers and
traditionally give excellent customer service. Customers who trust their local dealer and
have a good relationship with them will generally happily switch to another
brand of car especially if it offers good quality,
really good value for money and a long warranty."
He said, "2012 is a New Year with new
challenges and in a difficult financial climate. But working together we and our dealers will
be able to offer a better customer proposition for buying a new car. We intend to be different, more customer
focussed and items such as the long warranty will be just part of an innovative
total customer care package." |  | | | | Dealers' interest in knowing more can register their interest at www.geelyauto.co.uk |
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