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Welsh are the most faithful car owners & like to use "their" repairer
publication date: Jan 21, 2012
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author/source: Robin Roberts
Motorists in Wales
appear to be the most loyal as 44% wouldn't
change garages under any circumstances.
| Londoners are the
most price sensitive with more than four out of five (82%) admitting they would
switch to another garage if it was cheaper.
Just one in 12 (8%)
drivers will try a new garage for a service or MoT, but when it comes to tyres
motorists are more willing to put loyalties to one side - a quarter (26%) say
they would be prepared to go elsewhere.
Both money and time
may be tight for many motorists but when it comes to choosing a garage to
maintain their car, trust beats both price and convenience as the most
important factor, according to a new study from Kwik Fit.
Its research shows
that almost half of motorists (45%) say their most important reason for
returning to the same garage they've used previously is because they trust it
will do a good job. This is almost twice as many as those who are most
influenced by price (24%) while only one in five (20%) base their decision on
convenience.
Kwik Fit's research
shows the extent to which motorists remain loyal to the garage they trust -
over three quarters (78%) will stay with one garage where possible. One in
three (30%) are so faithful they wouldn't switch at any price. | | | Hyundai expand in Wales | Two
new Hyundai dealerships have opened in Wales.
Arrow
Hyundai Swansea and Wessex Hyundai Cardiff are among 29 new franchises which
has taken the Korean brand to over 150 outlets in Britain.
Hyundai
is expanding its dealerships throughout Britain as it rolls out a new model
range with eight new cars coming this year.
Hyundai
dealerships offer a complete package of products and services for both retail and
business customers.
All
new Hyundai models are covered by a Five Year Triple Care Package for peace of
mind that includes: unlimited mileage Five Year Warranty, Five Year's Roadside
Assistance, Five Year Annual Vehicle Health Checks. | It takes up to three
successful visits to gain the trust of most drivers (74%). A sceptical 3%
of motorists say it takes seven visits or more to a garage to have fully earned
their confidence. One in ten (10%) motorists say they don't generally trust
garages.
Roger Griggs,
communications director at Kwik Fit, said, "It's encouraging to see that even
in times of financial hardship, motorists are not abandoning their loyalty to a
decent garage. And it's a credit to the industry that the majority of drivers
who keep going to the same place do so because they have faith in its ability
to get the job done properly.
"Price is also
important and does factor in the average motorist's decision of where to get
their car maintained. That said, drivers are more willing to sacrifice
loyalty for some services over others; for example, tyres seem to be the most
sensitive to price changes and more motorists would be prepared to shop
elsewhere for them than for any other garage service".
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